Podcasting has had my attention for a long time, but it has now reached critical mass, mainly through the smartphone. I believe podcasting to become a mass movement in the next five years, and we might look back to 2018/19 as the time when it was still possible to claim your stake in the podcasting world. Just look at how competitive spaces like Google Adwords, YouTube, Facebook or Instagram have become over time.
This is why I teamed up with Sennheiser to create the video-series “How to start your own podcast”. The topics of the ten episodes range from basic decision making like name and theme finding up to more detailed decisions like what recording software is best for you – basically answering all the important question that will came up when producing your own podcast.
HOW TO START YOUR OWN PODCAST | Why Podcasting? – Part 1 of 10
In the first episode of HOW TO START YOUR OWN PODCAST I’ll give you a general introduction into podcasting and why I believe it is such a fast growing medium.
The smartphone has brought the internet within arms reach to everyone, 24 hours a day. Podcast consumption is rapidly growing, even young listeners show unusually steady listening behaviour, during their commute, or while working out.
In contrary to other mediums, you as the podcast creator are in control of every aspect of your podcast, production costs are minimal. You can run it as a “one man show”.
Subscriptions are free and users get notifications on their phone whenever a new episode is posted. Subscribers of your podcast create a direct connection with the podcaster.
Keywords: Marc Mozart, Adam Curry, Daily Source Code, Smartphone, Remote control of our lives, Independent, Subscriptions, Property, Notification, Podcast episode, Niche hobby, Timesaving, Car, Bluetooth, Aux Cable, Podcast usage, Attention span
HOW TO START YOUR OWN PODCAST | Your Purpose – Part 2 of 10
What can I talk about in my podcast? How should I name it? What does a good picture for my podcast look like? What content strategy should I pursue?
Before you start recording your podcast, these are some of the essential decisions that you have to make.
Think of what you are passionate about – maybe it can inspire you to start your own podcast!
In this episode I’ll talk about different content strategies to create your podcast on a regular basis.
You need a framework that makes it easier to produce your show – after all, recording a podcast should be fun.
Keywords: Passion, Music producer, Studio Breakfast, Content Strategies, Interviews, The Tim Ferrris Show, Jamie Fox, Tony Robbins, Arnold Schwarzenegger, Downloads
Document, don’t create, Script, Documenting, Hobby, Business life, Gary Vee Audio Experience, Gary Vaynerchuk, Talkshows, The Skinny Confidential, Matchalatte, Podcast Guide, Q & A-Show, Questions, Social media, Frequency
HOW TO START YOUR OWN PODCAST | Get Inspired – Part 3 of 10
In Episode 3, I’m deconstructing the techniques of two prolific podcasters who have gathered the attention of the podcast community worldwide.
Tim Ferriss, author of the bestselling book “The 4-Hour Workweek”, produces the successful podcast “The Tim Ferriss Show”.
His interviews with “worldclass performers” like Jamie Fox, Arnold Schwarzenegger and Tony Robbis have been downloaded more than 300 million times so far.
I’ve been a fan of Tim since he put out his first book and he managed to put out high quality content for a long time.
Gary Vaynerchuk is the CEO of the digital social media agency Vayner Media, and has written 5 New York-times bestselling books about various social media topics (“Crush it!”, “The Thank You Economy”, “Jab Jab Jap, Right Hook”, “#ASKGARYVEE” and “Crushing it!”).
His podcast “The Gary Vee Audio Experience” is a daily show that alternates between a large number of different podcast formats. His podcast includes shows #askgaryvee, Dailyvee, Pod-Sessions as well as keynotes for large marketing conferences and interviews with influencers and upcoming hip-hop artists.
Gary has been a huge influence on my work since a came across one of his YouTube-videos 18 months ago.
In this episode, I put both podcast shows to the test and analyse their general format and content strategy as well as details like their posting frequency, audio quality, sponsoring & advertising strategies involved and how both podcasting superstars are using social media to promote their shows.
Keywords: Tim Ferris, The 4-Hour Workweek, The Tim Ferris Show, Worldclass performers, Deconstructing, GaryVee, Gary Vaynerchuk, Vayner Media, Vayner X, Drock, Askgaryvee, Podcasting superstars
HOW TO START YOUR OWN PODCAST | Recording Gear & Podcast microphones – Part 4 of 10
In episode 4, I’m taking a closer look at the line of Sennheiser microphones for podcasters, and show you how to use them alongside affordable recording software apps like Garageband.
The PC 8 USB is a headphone/microphone combination and is an easy to use budget solution for podcasting beginners.
The MK 4 digital unites the high-resolution sound of a true condenser mic with the simplicity and finesse of digital solutions.
The AVX-MKE2 SET is the perfect digital wireless microphone for film projects. The system fully self configures and is ready to film within seconds. Its ultra compact receiver fits directly into the XLR audio input of your camera or recording device.
The AMBEO SMART HEADSET boasts signature Sennheiser sound quality and smart features including Active Noise Cancelling and Transparent Hearing, but that’s just the beginning. Special microphones located in each earpiece allow you to capture stunning 3D sound to complement the videos you take with your iOS device.
With the Memory Mic, you can capture amazing sound in broadcast quality, the perfect accompaniment to your video. Memory Mic initially connects via Bluetooth and you don’t have to worry about getting out of range. The Memory Mic records up to 4 hours of audio which will automatically synchronise with your smartphone video via the Sennheiser Memory Mic App, downloadable on the App Store or Google Play.
As a rugged, dynamic handheld microphone combined with a built-in digital converter by Apogee, the HANDMIC DIGITAL is the perfect companion for creating effortless mobile recordings and capturing brilliant interviews on iOS, Mac or PC.
Keywords: PC 8 USB, MK 4 Digital, AVX-MKE2 Set, Ambeo Smart Headset, Lightning, USB, iOS, Android, MacOS, Windows
HOW TO START YOUR OWN PODCAST | Your Voice – Part 5 of 10
At first Everyone hates the sound of their recorded voice. So in this episode, I talk about the complicated relationship we have with our voice and how we can make the most of it.
The episode touches on topics like warming up your voice, keeping a bottle of water at hand during your podcast recording, and why the microphone can be a big factor in how your voice comes across in your podcast recording.
I will also demonstrate how easy the recording of your voice can be with Sennheiser products like the MK 4 Digital or the Handmic Digital and also dive into Microphone Placement and Room Acoustics, and demonstrate that an inexpensive or free software like GarageBand is perfect to use for podcast productions and even comes with licence free music.
Keywords: Voice, Vocals, Warm up, Water, Sparkling water, Whispering, Clear your voice, Podcast recording setup, Sennheiser MK 4 Digital, Handmic Digital, Microphone placement, Room acoustics, GarageBand, Royalty free music, Trailer music, Intro music
HOW TO START YOUR OWN PODCAST | Launch Time – Part 6 of 10
In Episode 6, witness the preparation, recording and post production of one of my podcast episodes. First in a simple home setup, then in our studio.
I’ll talk about preparation steps like taking notes and camera setup and the concept of broadcasting the recording of your podcast live on social media.
I will also dive into our own recording setup using the Sennheiser AVX-MKE2 Wireless Microphones and talk about why we use a smartphone to broadcast the episode live on facebook.
On the actual podcast episode I am interviewing my intern Jonathan Baily, who studies at the Popakademie Baden-Württemberg in Mannheim.
Once the recording is completed, I will introduce you to the basics of audio mixing and how to edit a podcast episode. Topics also include adding trailer music, and what to pay attention to when exporting the audio file of your finished podcast episode.
Keywords: Podcast recording, Podcast post production, Podcast episode, Taking notes, Broadcasting live, Social media, Facebook Live, Instagram Live, Intern, Jonathan Baily, Audio mixing, Audio editing, Trailer music, Exporting audio file
HOW TO START YOUR OWN PODCAST | Hosting – Part 7 of 10
In Episode 7, I’ll show you how a simple smartphone app called Anchor can be used to turn your recorded audio file into a podcast that can be subscribed to on all popular podcast platforms like Apple Podcasts, Spotify, Google Podcasts and many more.
All the practical steps from registering an account with a hoster to uploading your episode is shown in great detail.
My team also created an animated flowchart that explains how a podcast episode makes its way from the initial idea into the headphones of the listener.
Keywords: Podcast Creator, Title, Author, Podcast Feed, Podcast Hoster, Apple Podcasts, Spotify, Google Podcasts, Podcast Apps, Smartphone, Listener, Subscribe
HOW TO START YOUR OWN PODCAST | Social Media – Part 8 of 10
How will people know about your podcast? Do you already have people following you on social media?
Consumer attention is not owned by TV or radio anymore – it’s the most popular apps on your smartphone that drive culture and consumption.
Promoting your podcast using Social Media platforms starts with your family and friends, and ends with almost the entire world population – billions of people are using these apps.
Let’s explore the many angles of the social media marketing world, from Facebook groups and Instagram stories to using LinkedIn and Amazon Alexa Flash Briefings.
This is an episode full of practical tips on how to use social media to expand your reach and get more subscribers for your podcast.
Keywords: Social media, Marketing, Facebook, Instagram, LinkedIn, Amazon Alexa Flash Briefings, Consumer attention, Smartphone, Family, Friends
HOW TO START YOUR OWN PODCAST | What’s Next? – Part 9 of 10
In Episode 9, I’m talking about making money with your podcast.
Finding a sponsor for your podcast or selling advertising slots on it might be easier than you think. Integrating commercials into the natural storytelling of a podcast can work well for both the podcast creator and the brand, especially when the product has the same topic as the podcast.
I recommend that you take your time to research your options to find the best possible match for your podcast.
Getting a company to sponsor you, or selling advertising is of course not the only way to monetise a podcast.
If you run your own business, you can of course talk about your own products but in time, people will know what your business is all about without you having to say it all the time.
Keywords: Sponsor, Sponsoring, Advertising, Native storytelling, Podcast creator, Brand, business