{"id":643,"date":"2014-11-09T19:41:41","date_gmt":"2014-11-09T18:41:41","guid":{"rendered":"http:\/\/www.mixedbymarcmozart.com\/?p=643"},"modified":"2015-06-08T22:52:38","modified_gmt":"2015-06-08T20:52:38","slug":"spotify-game-lie","status":"publish","type":"post","link":"https:\/\/mixedbymarcmozart.com\/fr\/2014\/11\/09\/spotify-game-lie\/","title":{"rendered":"Spotify &#8211; It&rsquo;s all a game and all a lie."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text]I am going to explain this without vitriol or bias, just facts. This is the most important post I have ever written.<\/p>\n<p>Musicians usually don&rsquo;t have a background in finance, many others in the music business don&rsquo;t either. In any career that takes extreme focus, like music, or even physicians, you just don&rsquo;t have time to learn other things.<\/p>\n<p>That&rsquo;s why guitar players and doctors are in the same boat. They master their field but become easy targets to get taken.<\/p>\n<p>[wdfb_like_button][\/vc_column_text][\/vc_column][\/vc_row][vc_row margin_top=\u00a0\u00bb10&Prime; margin_bottom=\u00a0\u00bb10&Prime; padding_left=\u00a0\u00bb0&Prime; padding_right=\u00a0\u00bb0&Prime; bg_position=\u00a0\u00bbtop\u00a0\u00bb bg_repeat=\u00a0\u00bbno-repeat\u00a0\u00bb bg_cover=\u00a0\u00bbfalse\u00a0\u00bb bg_attachment=\u00a0\u00bbfalse\u00a0\u00bb padding_top=\u00a0\u00bb40&Prime; padding_bottom=\u00a0\u00bb40&Prime; parallax_speed=\u00a0\u00bb0.1&Prime; full_width=\u00a0\u00bbtrue\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_message color=\u00a0\u00bbalert-info\u00a0\u00bb style=\u00a0\u00bbrounded\u00a0\u00bb]<\/p>\n<h5 style=\"text-align: center;\"><em>\u00ab\u00a0This entire push on Spotify is not to save the music business, or give you a platform to be discovered, or give you hope.\u00a0\u00bb<\/em><\/h5>\n<p>[\/vc_message][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text]This entire push on Spotify is not to save the music business, or give you a platform to be discovered, or give you hope. <a href=\"http:\/\/www.reuters.com\/article\/2014\/02\/17\/us-spotify-idUSBREA1G0T120140217\" target=\"_blank\">It is 100% an IPO play, nothing more.<\/a><br \/>\nAnd in that IPO play, the labels, name artists, managers, etc., all have the same end game and that is to cash out on the IPO.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text]The <a href=\"http:\/\/www.digitalmusicnews.com\/permalink\/2014\/06\/11\/major-labels-trying-sell-spotify-10-billion-sources-say\" target=\"_blank\">three major labels &#8211; Universal, Warners, Sony, have an 18 per cent share<\/a> of Spotify&rsquo;s stock. <\/p>\n<p>Merlin, the licensing agency backed by the independent sector, also took an equity stake.<\/p>\n<p>You better <a href=\"http:\/\/www.nme.com\/news\/various-artists\/80971\" target=\"_blank\">believe Quincy Jones has equity<\/a>. Go back to 2012 and see about his <a href=\"http:\/\/articles.latimes.com\/2012\/jun\/27\/entertainment\/la-et-ms-spotify-artist-apps-quincy-jones-tiesto-20120627\" target=\"_blank\">app launch on Spotify<\/a>. I&rsquo;m sure Bono does, as well and many others. I know <a href=\"http:\/\/www.forbes.com\/forbes\/2012\/0504\/celebrity-100-12-just-bieber-investments-music-venture-capitalist.html\" target=\"_blank\">Bieber does<\/a>.<\/p>\n<p>The end game here is not to fix the music business, it is to cash out on the IPO.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text]<strong>For those who don&rsquo;t understand IPOs:<br \/>\n<a href=\"http:\/\/en.wikipedia.org\/wiki\/Initial_public_offering\" target=\"_blank\">Initial public offering (IPO)<\/a> or stock market launch is a type of public offering in which shares of stock in a company usually are sold to institutional investors (that price the company receives from the institutional investors is the IPO price) that in turn sell to the general public, on a securities exchange, for the first time.<\/p>\n<p>Through this process, a private company transforms into a public company. Initial public offerings are used by companies to raise expansion capital, to possibly monetize the investments of early private investors, and to become publicly traded enterprises.<\/p>\n<p>A company selling shares is never required to repay the capital to its public investors. After the IPO, when shares trade freely in the open market, money passes between public investors.<\/strong><\/p>\n<p>Being transparent, I am heavily invested in <a href=\"http:\/\/www.alibaba.com\" target=\"_blank\">Alibaba<\/a>. The recent IPO of the Chinese Internet giant was the largest in history, raising over 24 billion dollars on the first day of the IPO. The IPO number was $68.00 per share. The IPO opened to the public at $92.70, it is <a href=\"http:\/\/finance.yahoo.com\/q?s=BABA\" target=\"_blank\">currently trading at $114.56 per share<\/a>.<\/p>\n<p>The original people who had equity in Alibaba, like Yahoo and Softbank, made billions of dollars the day of the IPO. In fact, the IPO made <a href=\"http:\/\/www.forbes.com\/profile\/jack-ma\/\" target=\"_blank\">Jack Ma the richest man in China<\/a> and <a href=\"http:\/\/www.forbes.com\/profile\/masayoshi-son\/\" target=\"_blank\">Masayoshi Son<\/a> the richest man in Japan, on the same day.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text]<strong>You are being lied to, lead, and fooled, by the labels, artists, and everyone else who supports Spotify.<\/strong> <a href=\"http:\/\/www.elevation.com\/ep_it.asp?id=112\" target=\"_blank\">Bono<\/a> made a <a href=\"http:\/\/www.huffingtonpost.com\/2012\/05\/18\/bono-facebook-u2-singer-worlds-richest-musician_n_1526972.html\" target=\"_blank\">fortune in the Facebook IPO<\/a>, but Facebook is not part of the music business.<\/p>\n<p>The only way the Spotify equity holders can make their fortune is to get all of you to believe the hype, believe it&rsquo;s the answer. They need you to buy into it so they can run an IPO and cash out.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text]<strong>It&rsquo;s all a game and all a lie.<\/strong><\/p>\n<p>I hate to admit this, but it&rsquo;s true. When we trade stocks, we don&rsquo;t care about the health of the company, the future of the company, we care about one thing, the profit on moving around shares.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text]It&rsquo;s an evil game, and yes I play it, but my family&rsquo;s future is more important to me than anything else.<\/p>\n<p>To be honest, if I could take a pre IPO equity position in Spotify, I would. If I could get \u00ab\u00a0friends &#038; family\u00a0\u00bb pre IPO shares, I would.<\/p>\n<p>It&rsquo;s instant money, instant profit.[\/vc_column_text][\/vc_column][\/vc_row][vc_row margin_top=\u00a0\u00bb10&Prime; margin_bottom=\u00a0\u00bb10&Prime; padding_left=\u00a0\u00bb0&Prime; padding_right=\u00a0\u00bb0&Prime; animation=\u00a0\u00bbfade-in\u00a0\u00bb bg_position=\u00a0\u00bbtop\u00a0\u00bb bg_repeat=\u00a0\u00bbno-repeat\u00a0\u00bb bg_cover=\u00a0\u00bbfalse\u00a0\u00bb bg_attachment=\u00a0\u00bbfalse\u00a0\u00bb padding_top=\u00a0\u00bb40&Prime; padding_bottom=\u00a0\u00bb40&Prime; parallax_speed=\u00a0\u00bb0.1&Prime; full_width=\u00a0\u00bbtrue\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_message color=\u00a0\u00bbalert-danger\u00a0\u00bb style=\u00a0\u00bbrounded\u00a0\u00bb]<\/p>\n<h3>You&rsquo;re being fooled and I really wish you would pass this information around.<\/h3>\n<p>[\/vc_message][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text]You&rsquo;re being fooled and I really wish you would pass this information around.<br \/>\n<a href=\"http:\/\/www.ft.com\/intl\/cms\/s\/0\/1c43635e-a612-11e3-9818-00144feab7de.html#axzz3Il3diisw\" title=\"Spotify\u2019s $200m credit line hints at IPO\" target=\"_blank\">Spotify will get it&rsquo;s IPO<\/a> eventually, and everyone with equity will cash out big.<br \/>\nYou will still be left with a decaying music business.<\/p>\n<p><strong>Jack Ponti, November 9, 2014<\/strong><\/p>\n<p>[wdfb_like_button][\/vc_column_text][\/vc_column][\/vc_row][vc_row margin_top=\u00a0\u00bb20&Prime; margin_bottom=\u00a0\u00bb20&Prime; padding_left=\u00a0\u00bb40&Prime; padding_right=\u00a0\u00bb40&Prime; bg_position=\u00a0\u00bbtop\u00a0\u00bb bg_repeat=\u00a0\u00bbno-repeat\u00a0\u00bb bg_cover=\u00a0\u00bbfalse\u00a0\u00bb bg_attachment=\u00a0\u00bbfalse\u00a0\u00bb padding_top=\u00a0\u00bb40&Prime; padding_bottom=\u00a0\u00bb40&Prime; parallax_speed=\u00a0\u00bb0.1&Prime;][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_toggle title=\u00a0\u00bbAbout the author\u00a0\u00bb open=\u00a0\u00bbtrue\u00a0\u00bb]<strong>Jack Ponti is an American musician, songwriter, record producer, manager, label executive, and consultant (with an estimated 100 million plus records sold worldwide). Jack Ponti posted this November 9 on a closed Facebook Group called \u00ab\u00a0So You Really Want To Learn About The Music Business?\u00a0\u00bb and asked the group members to spread his post. (Screenshot at the end of the page)<\/strong><\/p>\n<p>[\/vc_toggle][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_custom_heading text=\u00a0\u00bbSummary of links added in the text\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|text_align:left\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text]FYI, these links were added by myself (not the author) for those seeking further information or proof.<\/p>\n<p><a href=\"http:\/\/www.reuters.com\/article\/2014\/02\/17\/us-spotify-idUSBREA1G0T120140217\" target=\"_blank\">Spotify seeks to hire U.S. filings expert as bankers eye IPO (Reuters)<\/a><\/p>\n<p><a href=\"http:\/\/www.digitalmusicnews.com\/permalink\/2014\/06\/11\/major-labels-trying-sell-spotify-10-billion-sources-say\" target=\"_blank\">The Major Labels Are Trying to Sell Spotify for $10 Billion, Sources Say (Digital Music News)<\/a><\/p>\n<p><a href=\"http:\/\/www.nme.com\/news\/various-artists\/80971#Oeek8zALviSxzlGh.99\" target=\"_blank\">Quincy Jones: &lsquo;Spotify is not the enemy, piracy is the enemy&rsquo;<\/a><\/p>\n<p><a href=\"http:\/\/articles.latimes.com\/2012\/jun\/27\/entertainment\/la-et-ms-spotify-artist-apps-quincy-jones-tiesto-20120627\" target=\"_blank\">Spotify unveils apps curated by Quincy Jones, Tiesto and others (LA Times)<\/a><\/p>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/Initial_public_offering\" target=\"_blank\">Initial public offering (Wikipedia)<\/a><\/p>\n<p><a href=\"http:\/\/www.alibaba.com\" target=\"_blank\">Alibaba.com<\/a><br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text]<a href=\"http:\/\/finance.yahoo.com\/q?s=BABA\" target=\"_blank\">Alibaba Group Holding Limited BABA (Yahoo! Finance)<\/a><\/p>\n<p><a href=\"http:\/\/www.forbes.com\/profile\/jack-ma\/\" target=\"_blank\">Jack Ma (Forbes)<\/a><\/p>\n<p><a href=\"http:\/\/www.forbes.com\/profile\/masayoshi-son\/\" target=\"_blank\">Masayoshi Son (Forbes)<\/a><\/p>\n<p><a href=\"http:\/\/www.ft.com\/intl\/cms\/s\/0\/1c43635e-a612-11e3-9818-00144feab7de.html#axzz3Il3diisw\" target=\"_blank\">Spotify\u2019s $200m credit line hints at IPO (Financial Times)<\/a><\/p>\n<p><a href=\"http:\/\/www.elevation.com\/ep_it.asp?id=112\" target=\"_blank\">Bono, Management Director (Elevation Partners, Investment Team)<\/a><\/p>\n<p><a href=\"http:\/\/www.huffingtonpost.com\/2012\/05\/18\/bono-facebook-u2-singer-worlds-richest-musician_n_1526972.html\" target=\"_blank\">Bono, Facebook IPO: U2 Singer To Become The World&rsquo;s Richest Musician<\/a><\/p>\n<p><a href=\"http:\/\/www.forbes.com\/forbes\/2012\/0504\/celebrity-100-12-just-bieber-investments-music-venture-capitalist.html\" target=\"_blank\">Justin Bieber, Venture Capitalist (Forbes)<\/a><\/p>\n<p><a href=\"https:\/\/uk.finance.yahoo.com\/news\/how-justin-bieber-became-a-150m-empire-134815343.html\" target=\"_blank\">How Justin Bieber became a \u00a3150m empire (Yahoo Finance UK)<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row margin_top=\u00a0\u00bb20&Prime; margin_bottom=\u00a0\u00bb20&Prime; full_width=\u00a0\u00bbtrue\u00a0\u00bb padding_left=\u00a0\u00bb40&Prime; padding_right=\u00a0\u00bb40&Prime; bg_position=\u00a0\u00bbtop\u00a0\u00bb bg_repeat=\u00a0\u00bbno-repeat\u00a0\u00bb bg_cover=\u00a0\u00bbfalse\u00a0\u00bb bg_attachment=\u00a0\u00bbfalse\u00a0\u00bb padding_top=\u00a0\u00bb40&Prime; padding_bottom=\u00a0\u00bb40&Prime; parallax_speed=\u00a0\u00bb0.1&Prime;][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_video link=\u00a0\u00bbhttp:\/\/youtu.be\/STIHbrnd40A\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_video link=\u00a0\u00bbhttp:\/\/youtu.be\/iGqXkW2vMZs\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_single_image image=\u00a0\u00bb674&Prime; border_color=\u00a0\u00bbgrey\u00a0\u00bb img_link_target=\u00a0\u00bb_self\u00a0\u00bb img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text]I am going to explain this without vitriol or bias, just facts. This is the most important post I have ever written. Musicians usually don&rsquo;t have a background in finance, many others in the music business don&rsquo;t either. In any career that takes extreme focus, like music, or even physicians, you just don&rsquo;t have&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-business","category-15","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotify - it&#039;s all a game and a lie<\/title>\n<meta name=\"description\" content=\"This entire push on Spotify is not to save the music business or give you a platform to be discovered or give you hope. 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