{"id":274,"date":"2014-10-14T14:06:11","date_gmt":"2014-10-14T12:06:11","guid":{"rendered":"http:\/\/www.mixedbymarcmozart.com\/?p=274"},"modified":"2019-04-19T16:58:07","modified_gmt":"2019-04-19T14:58:07","slug":"client-feedback-mix-ready-anything","status":"publish","type":"post","link":"https:\/\/mixedbymarcmozart.com\/fr\/2014\/10\/14\/client-feedback-mix-ready-anything\/","title":{"rendered":"Client Feedback for your mix: ready for anything!"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]The environment in our jobs is tough, the music industry is on a Titanic-course<\/a><\/strong>.<\/p>\n

All the more, the most critical skill<\/strong> in our jobs is dealing with clients<\/strong> and their feedback. When you have paying clients, you obviously want to keep them.<\/p>\n

In addition to all the nerdy audio chapters, this is a major part of my new book (available NOW)<\/a><\/strong>, and I’ll guide you through the most dangerous pitfalls.<\/p>\n

If you’re planning a career in music production, or audio engineering, the following is probably more important than your audio skills.<\/p>\n

Pay attention – this is an investment in your future!<\/strong><\/p>\n

Your mix is done. You\u2019re happy with it and ready to play it for the client for feedback.<\/p>\n

I hope you didn\u2019t prematurely send any half-done rough outtakes up to\u00a0this point – which would be as unprofessional as a chef asking you to come to his kitchen while cooking to\u00a0check if\u00a0his soup is \u201egoing into the right direction\u201c.<\/p>\n

Unless the client is personally listening to the mix in the studio, the\u00a0mix will be most commonly delivered through e-mail, sending either mp3s, or a download-link to an mp3.<\/p>\n

The first pitfall to avoid is sending the mix to the wrong people, in the wrong order.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbtrue\u00a0\u00bb margin_top=\u00a0\u00bb10″ margin_bottom=\u00a0\u00bb10″ padding_left=\u00a0\u00bb0″ padding_right=\u00a0\u00bb0″ animation=\u00a0\u00bbfade-in\u00a0\u00bb bg_position=\u00a0\u00bbtop\u00a0\u00bb bg_repeat=\u00a0\u00bbno-repeat\u00a0\u00bb bg_cover=\u00a0\u00bbfalse\u00a0\u00bb bg_attachment=\u00a0\u00bbfalse\u00a0\u00bb padding_top=\u00a0\u00bb40″ padding_bottom=\u00a0\u00bb40″ parallax_speed=\u00a0\u00bb0.1″][vc_column offset=\u00a0\u00bbvc_col-sm-offset-0″][vc_message color=\u00a0\u00bbalert-info\u00a0\u00bb css_animation=\u00a0\u00bbleft-to-right\u00a0\u00bb]<\/p>\n

WHO TO SEND THE MIX, AND WHOSE FEEDBACK TO CONSIDER<\/h3>\n
THE CLIENT PAYS<\/h5>\n

\u2022\u00a0The CLIENT<\/strong>\u00a0is the person or company\/organisation\u00a0PAYING<\/strong>\u00a0your mix – treat them with the HIGHEST PRIORITY<\/strong>.<\/p>\n

RESPECT THE ARTIST<\/h5>\n

\u2022\u00a0In case the client paying for\u00a0your mix is NOT the artist, always BE RESPECTFUL OF THE ARTIST<\/strong>\u00a0in your communication, ask the client \u201eDo you want me to send this mix to the artist for feedback?\u201c<\/p>\n

STAY OUT OF CONFLICTS<\/h5>\n

\u2022\u00a0If the client that pays your mix (e.g. record label, A&R or producer) does not want to include the artist in the conversation, respect that. The client might want to sort all his feedback out with you before getting the artists approval.
\nHowever, be prepared for the artist to call or e-mail at you any time.
\nIn case the\u00a0artist contacts you…
\n1. listen to and respect what the artist has\u00a0to say
\n2. politely ask the artist\u00a0to inform the paying client about his feedback
\n3.\u00a0wait a few minutes,\u00a0to give the artist time to consult with his sponsor
\n4. after not more than 15 minutes, inform the client about the artist feedback
\n5. offer to consider the artist\u2019s feedback to the paying client – ask\u00a0\u201eDo you want me to do an alternative version making the changes the artist is asking for?\u201c<\/p>\n

If the answer from the client is still a \u201eNo\u201c, leave it at that. When the shit hits the fan, you can earn your\u00a0degree in diplomacy. Take no ones side, STAY OUT OF CONFLICTS<\/strong>. Be like Switzerland, wait until they have sorted out everything.<\/p>\n

Just don\u2019t wait to send the updated version to the paying client.<\/p>\n

KNOW THE HIERACHY<\/h5>\n

\u2022\u00a0If the client is a company (like a record label), be aware that there is a HIERACHY INSIDE EVERY COMPANY<\/strong>.<\/p>\n

You could be communicating with a Junior A&R who commissioned your mix, and when you send your mix for feedback, suddenly one of her bosses chimes in (e.g. \u00ab\u00a0A&R director\u00a0\u00bb, \u00ab\u00a0VP of A&R\u00a0\u00bb or the President or CEO, or all of them at the same time…) via e-mail, or even calls you directly. In that case, e-mail both the Junior A&R AND her boss.<\/p>\n

Put all of them in the first line of the e-mail (not in Cc or Bcc) and in the order of internal hierachy. The higher person in the company ALWAYS<\/strong> overrules the rest. It helps to have good relationships with the people involved, and to have a bit of an idea of everybody\u2019s role within the company.[\/vc_message][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]There can be a ton of other people who suddenly come out of nothing and give you input – from the artists mom\/dad\/uncle to various people inside the record company, even radio stations or radio promoters sometimes call and ask for a change in the mix!<\/p>\n

If you follow the rules above, and do great work, you\u2019ll be pretty safe. Also keep in mind that when an artist manager is asking you to do a mix, they are representing the artist who is ultimately paying you. Often the manager might deal with the first round of feedback, but the artist will very likely have the final say, so expect them to join at any point.<\/p>\n

For delivering the first completed version of my mix, I stick to this template most of the times.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\u00a0\u00bb287″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css_animation=\u00a0\u00bbleft-to-right\u00a0\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbtrue\u00a0\u00bb margin_top=\u00a0\u00bb10″ margin_bottom=\u00a0\u00bb10″ padding_left=\u00a0\u00bb0″ padding_right=\u00a0\u00bb0″ animation=\u00a0\u00bbfade-in\u00a0\u00bb bg_position=\u00a0\u00bbtop\u00a0\u00bb bg_repeat=\u00a0\u00bbno-repeat\u00a0\u00bb bg_cover=\u00a0\u00bbfalse\u00a0\u00bb bg_attachment=\u00a0\u00bbfalse\u00a0\u00bb padding_top=\u00a0\u00bb40″ padding_bottom=\u00a0\u00bb40″ parallax_speed=\u00a0\u00bb0.1″][vc_column][vc_message color=\u00a0\u00bbalert-danger\u00a0\u00bb css_animation=\u00a0\u00bbleft-to-right\u00a0\u00bb]<\/p>\n

E-MAIL DO’S AND DONT’S<\/h3>\n
NO EXCUSES<\/h5>\n

\u2022 NO EXPLANATIONS OR EXCUSES<\/strong>, don\u2019t send the mix unless you\u2019re fully convinced it\u2019s the best you can do!<\/p>\n

\u2022 Act as if this is the final version –\u00a0reflect this in the name of the file you sent, the first version I am sending to the client is called<\/p>\n

\u201eARTIST – Songtitle (Mixed by Marc Mozart)\u201c<\/em><\/strong><\/p>\n

\u2022 After the first revision, addressing client changes, the name\u00a0changes to<\/p>\n

\u201eARTIST – Songtitle (Mixed by Marc Mozart) UPDATE\u00a0\u00bb<\/strong><\/em><\/p>\n

\u2022 Next one is called UPDATE 2<\/strong><\/em>, then UPDATE 3<\/strong><\/em><\/p>\n

DON’T BE STUPID<\/h5>\n

\u2022\u00a0AVOID<\/strong> the following names:<\/p>\n

bounce_output_1-2.wav (WTF? And don’t ever e-mail a WAV!)<\/p>\n

songtitle_mix_version_43 (your internal version # is not the client’s business)<\/p>\n

songtitle_final_master (who says it\u2019s final? never call anything a master unless it IS the master)<\/p>\n

KEEP YOUR ADDRESS BOOK CLEAN<\/h5>\n

Before you send the e-mail, add your client with his full name in your computer\u2019s address book. The name you\u2019re given the client in your address book will show in the e-mail your client receives.<\/p>\n

You don\u2019t want the e-mail of your client to show up in their device\u00a0as \u00ab\u00a0info@artist-domain.com (Amanda hot huge rack)\u00a0\u00bb or \u00ab\u00a0ar@recordlabel.com (whacky idiot)\u00a0\u00bb.<\/p>\n

Seriously!<\/h5>\n

[\/vc_message][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]After you\u2019ve sent the e-mail, it is OK to send a reminder after 6-9 hours and it\u2019s also OK to call or text the client the next day if you haven\u2019t heard back from them. After all, your e-mail could have landed in their spam-folder, while it\u2019s totally possible the client was very busy and\u00a0didn\u2019t find the time (yet) to listen to your mix or write an e-mail for feedback.<\/p>\n

It is professional to expect\u00a0timely feedback, however, if it takes longer than you like, there is nothing you can or should do. Just make sure the client\u00a0has received your e-mail, and wait for the feedback.[\/vc_column_text][\/vc_column][\/vc_row][vc_row margin_top=\u00a0\u00bb10″ margin_bottom=\u00a0\u00bb10″ padding_left=\u00a0\u00bb40″ padding_right=\u00a0\u00bb40″ bg_position=\u00a0\u00bbtop\u00a0\u00bb bg_repeat=\u00a0\u00bbno-repeat\u00a0\u00bb bg_cover=\u00a0\u00bbfalse\u00a0\u00bb bg_attachment=\u00a0\u00bbfalse\u00a0\u00bb padding_top=\u00a0\u00bb40″ padding_bottom=\u00a0\u00bb40″ parallax_speed=\u00a0\u00bb0.1″][vc_column][vc_column_text]<\/p>\n

FEEDBACK: WHAT TO EXPECT<\/h4>\n

Be ready for anything – client feedback comes in many different shades!<\/p>\n

I recommend to acquire a deep understanding of the different communication styles we find in people. One of the most widely accepted models around communication types is the \u201eDISC\u201c-model, which categorises 4 main types of communication styles by two critieria:<\/p>\n

1. Is the person Outgoing<\/strong> or Introverted<\/strong>?<\/p>\n

2: Is the person Task-oriented<\/strong> or people-oriented<\/strong>?<\/p>\n

I’ll be going in more detail about this model in the near future, and recommend you to\u00a0look into it.<\/p>\n

Here’s an introduction\u00a0podcast you can listen to online from the very respected management consulting firm Manager Tools, I promise it’s worth every second looking into it:<\/p>\n

LINK: Manager Tools – Improve Your Feedback With DiSC<\/strong><\/a><\/span><\/h5>\n

There is a actual test you can do to determine which style are you, and I will\u00a0put together a page around DISC soon which further reading links.<\/p>\n

At the core of all this, you have to develop the skill to adapt your communication (things you say, how you say them, your body language) to ALL the different types that exist.<\/p>\n

This is a skill that differentiates the most successful professionals in any field from the ones that struggle – at least when the job includes dealing with people.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbtrue\u00a0\u00bb margin_top=\u00a0\u00bb10″ margin_bottom=\u00a0\u00bb10″ padding_left=\u00a0\u00bb0″ padding_right=\u00a0\u00bb0″ animation=\u00a0\u00bbfade-in\u00a0\u00bb bg_position=\u00a0\u00bbtop\u00a0\u00bb bg_repeat=\u00a0\u00bbno-repeat\u00a0\u00bb bg_cover=\u00a0\u00bbfalse\u00a0\u00bb bg_attachment=\u00a0\u00bbfalse\u00a0\u00bb padding_top=\u00a0\u00bb40″ padding_bottom=\u00a0\u00bb40″ parallax_speed=\u00a0\u00bb0.1″][vc_column][vc_message color=\u00a0\u00bbalert-info\u00a0\u00bb css_animation=\u00a0\u00bbleft-to-right\u00a0\u00bb]<\/p>\n

\u00ab\u00a0You have to work with people. All mix engineer jobs working with dogs and trees are currently taken.\u00a0\u00bb<\/em><\/h3>\n

[\/vc_message][\/vc_column][\/vc_row][vc_row margin_top=\u00a0\u00bb0″ margin_bottom=\u00a0\u00bb20″ padding_left=\u00a0\u00bb40″ padding_right=\u00a0\u00bb40″ bg_position=\u00a0\u00bbtop\u00a0\u00bb bg_repeat=\u00a0\u00bbno-repeat\u00a0\u00bb bg_cover=\u00a0\u00bbfalse\u00a0\u00bb bg_attachment=\u00a0\u00bbfalse\u00a0\u00bb padding_top=\u00a0\u00bb40″ padding_bottom=\u00a0\u00bb40″ parallax_speed=\u00a0\u00bb0.1″][vc_column][vc_column_text]The first thing you do after receiving e-mail feedback is to immediately reply, thank them for their feedback and confirm you understood it or ask questions if you didn\u2019t, but not before you\u2019ve read the e-mail a couple of times. Give them a time-frame of when you\u2019ll be able to get back to them with an updated mix.<\/p>\n

EXAMPLES FOR CLIENT FEEDBACK<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_toggle title=\u00a0\u00bbEXPERIENCED PROFESSIONALS (A&R, PRODUCER)\u00a0\u00bb open=\u00a0\u00bbtrue\u00a0\u00bb]\u2026will get back to you very quickly and e-mail you a list of the most important bullet points. They know what they want and usually after listening to the mix twice they know what changes they want.<\/p>\n

This is very easy to deal with. You go through the different bullet points and offer a fix or solution to it. Reply to the e-mail in quote-style and explain how you addressed each bullet point. You can stick mostly to technical terms in your response.[\/vc_toggle][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbtrue\u00a0\u00bb margin_top=\u00a0\u00bb10″ margin_bottom=\u00a0\u00bb10″ padding_left=\u00a0\u00bb40″ padding_right=\u00a0\u00bb40″ animation=\u00a0\u00bbfade-in\u00a0\u00bb bg_position=\u00a0\u00bbtop\u00a0\u00bb bg_repeat=\u00a0\u00bbno-repeat\u00a0\u00bb bg_cover=\u00a0\u00bbfalse\u00a0\u00bb bg_attachment=\u00a0\u00bbfalse\u00a0\u00bb padding_top=\u00a0\u00bb40″ padding_bottom=\u00a0\u00bb40″ parallax_speed=\u00a0\u00bb0.1″][vc_column animation=\u00a0\u00bbfade-in\u00a0\u00bb][vc_single_image image=\u00a0\u00bb307″ img_size=\u00a0\u00bblarge\u00a0\u00bb css_animation=\u00a0\u00bbleft-to-right\u00a0\u00bb img_link_large=\u00a0\u00bbyes\u00a0\u00bb][\/vc_column][\/vc_row][vc_row margin_top=\u00a0\u00bb10″ margin_bottom=\u00a0\u00bb10″ padding_left=\u00a0\u00bb40″ padding_right=\u00a0\u00bb40″ bg_position=\u00a0\u00bbtop\u00a0\u00bb bg_repeat=\u00a0\u00bbno-repeat\u00a0\u00bb bg_cover=\u00a0\u00bbfalse\u00a0\u00bb bg_attachment=\u00a0\u00bbfalse\u00a0\u00bb padding_top=\u00a0\u00bb40″ padding_bottom=\u00a0\u00bb40″ parallax_speed=\u00a0\u00bb0.1″][vc_column][vc_toggle title=\u00a0\u00bbARTISTS\u00a0\u00bb open=\u00a0\u00bbtrue\u00a0\u00bb]Artists, unless they are very experienced and through a lot of albums, will tend to take a lot more time to consider their feedback. They also tend to listen to the mix many\u00a0many times, and often respond in great detail with how to feel about the mix.<\/p>\n

I often\u00a0get long e-mails with great backround information on how they felt and what they thought when they wrote the song, and how these feelings relate to the current version of the mix.<\/p>\n

You need to invest time to careful\u00a0reading their feedback and trying\u00a0to break up their prose style of language into\u00a0executable bullet points of feedback.<\/p>\n

Make sure to fully address their thoughts and how you translate them into any\u00a0technical terms\u00a0of mixing.
\nYou can include technical terms, but don\u2019t forget to talk about how and why what you\u2019ve done FEELS\u00a0that way,<\/p>\n

\u00ab\u00a0I’ve added a 3D-type of echo with reverb to the Lead Vox in the chorus, to give it that \u00ab\u00a0spacy astronaut feel\u00a0\u00bb you’ve mentioned in your feedback.\u00a0\u00bb<\/em><\/strong>[\/vc_toggle][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbtrue\u00a0\u00bb margin_top=\u00a0\u00bb10″ margin_bottom=\u00a0\u00bb10″ padding_left=\u00a0\u00bb0″ padding_right=\u00a0\u00bb0″ animation=\u00a0\u00bbfade-in\u00a0\u00bb bg_position=\u00a0\u00bbtop\u00a0\u00bb bg_repeat=\u00a0\u00bbno-repeat\u00a0\u00bb bg_cover=\u00a0\u00bbfalse\u00a0\u00bb bg_attachment=\u00a0\u00bbfalse\u00a0\u00bb padding_top=\u00a0\u00bb40″ padding_bottom=\u00a0\u00bb40″ parallax_speed=\u00a0\u00bb0.1″][vc_column][vc_message color=\u00a0\u00bbalert-info\u00a0\u00bb css_animation=\u00a0\u00bbleft-to-right\u00a0\u00bb]<\/p>\n

\u00ab\u00a0Can you please tilt the lead vocal reverb trapezoid-shaped in the depth of the room!\u00a0\u00bb<\/em><\/h3>\n

[\/vc_message][\/vc_column][\/vc_row][vc_row][vc_column][vc_toggle title=\u00a0\u00bbEGOMANIC TYPES OF CLIENTS\u00a0\u00bb open=\u00a0\u00bbtrue\u00a0\u00bb]Egomanic types of characters, guess what, they exist in the music industry.<\/p>\n

I remember a mix (and production) I worked on, that would end up becoming a Top 5 record for a major pop act.
\nThe mix was long approved by\u00a0pretty much everybody at the label, and there were\u00a0a lot of people involved from \u00ab\u00a0VP of Marketing\u00a0\u00bb to \u00ab\u00a0Label President\u00a0\u00bb.
\nBut one A&R guy who was (kind of) assigned to the record, wanted to keep arguing with\u00a0me – I think he didnt feel his influence on the mix wasn’t big as his ego yearned for.
\nAnyway, beyond approval by all of his bosses, he kept asking for changes that would not really make a difference\u00a0(example\u00a0\u00ab\u00a0move the lead vocal 1 degree left in the stereo field\u00a0\u00bb) and his feedback culminated in the following request:<\/p>\n

\u00ab\u00a0Can you please tilt the lead vocal reverb trapezoid-shaped in the depth of the room!\u00a0\u00bb<\/strong><\/em><\/p>\n

When he said that on the phone, I had no idea what he meant, but at the same time I knew that I could not openly tell him my thoughts about what type of person I thought he\u00a0was, and where exactly I’d like him to stick\u00a0his feedback.<\/p>\n

I said:
\n\u00ab\u00a0Oh yeah, I know EXACTLY what you mean. That’s great feedback. Let me work on that and get back to you.\u00a0\u00bb<\/strong><\/em><\/p>\n

After the phone call, I literally ROFLed for a few minutes.<\/p>\n

Obviously I had no idea what he referred to with\u00a0\u00ab\u00a0trapezoid-shaped reverb\u00a0\u00bb but I had to find a solution for the dilemma.<\/p>\n

The lead (rap) vocal that this song had\u00a0was sounding direct, had impact and whatever \u00ab\u00a0reverb\u00a0\u00bb he was after\u00a0could only mess it up. I played with the\u00a0\u00ab\u00a0small room\u00a0\u00bb-reverb that was already on it, and (perhaps) added a tiny bit of a pre-delay to it when it suddenly struck me<\/span><\/strong>!<\/p>\n

Emagic’s Logic was at\u00a0V4.7 at the time and it had a reverb plugin called \u00ab\u00a0Platinum Verb\u00a0\u00bb which had\u00a0a GUI of the plug-in that would show different shapes of rooms.<\/p>\n

OH MY GOD! THIS MUST BE IT! THIS IS WHAT THE GUY HAS SEEN\u00a0SOMEWHERE!!!<\/h5>\n

I didn’t actually change anything and certainly did NOT use \u00ab\u00a0Platinum Verb\u00a0\u00bb in the mix,\u00a0but I sent him an update, called him and said:
\n\u00ab\u00a0I’ve played around with adding a tiny bit of room sound on the Lead Vocal, and I found that the Platinum Verb plug-in sonically does exactly what you’re were after. Have a listen and let me know!\u00a0\u00bb<\/p>\n

5 minutes later I had a reply in my mail saying:<\/p>\n

\u00ab\u00a0Spot on – you’ve nailed it! I love Platinum Verb. Mix is approved!\u00a0\u00bb<\/strong><\/em>[\/vc_toggle][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\u00a0\u00bb313″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb style=\u00a0\u00bbvc_box_shadow_3d\u00a0\u00bb css_animation=\u00a0\u00bbleft-to-right\u00a0\u00bb img_link_large=\u00a0\u00bbyes\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]
\nIf you found this article useful or entertaining, subscribe to my newsletter to get notified about updates.<\/p>\n

The environment in our jobs is very tough, the music industry is on a Titanic-course.<\/strong><\/p>\n

All the more, the most critical skill in our jobs is dealing with clients and their feedback.<\/p>\n

When you have paying clients, you obviously want to keep them.<\/p>\n

In addition to all the nerdy audio chapters, this is a major part of my book, and I’ll guide you through the most dangerous pitfalls.<\/p>\n

Mixing is Martial Arts – 80% preparation and 20% inspiration.<\/p>\n

The eBook \u00ab\u00a0YOUR MIX SUCKS\u00a0\u00bb covers you from DAW preparation to delivery – an investment for your life and your future.<\/p>\n

Learn more<\/strong><\/a><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][convertkit form=5236308][\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]The environment in our jobs is tough, the music industry is on a Titanic-course. All the more, the most critical skill in our jobs is dealing with clients and their feedback. When you have paying clients, you obviously want to keep them. In addition to all the nerdy audio chapters, this is a major part…<\/p>\n","protected":false},"author":1,"featured_media":2752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,4,15],"tags":[],"class_list":["post-274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-mixing-advice","category-music-business","category-14","category-4","category-15","description-off"],"yoast_head":"\nClient feedback on your mix: ready for anything!<\/title>\n<meta name=\"description\" content=\"Guide to client feedback. Your mix is ready - when and how to send it for feedback? 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