Podcasting has had my attention for a long time, but it has now reached critical mass, mainly through the smartphone. I believe podcasting to become a mass movement in the next five years, and we might look back to 2018/19 as the time when it was still possible to claim your stake in the podcasting…
Are you on the right side of this? Are you consuming social media, or are you a creator? Let me explain the world in 1995. It had a massive wall between creators and the audience. 5 old men aka the power of media companies and broadcasting were controlling access to the mainstream audience. Now of…
Interviewing Will Henshall, legendary producer/writer/founder of London Beat, inventor of the collaboration technology behind Avid Pro Tools DigiDelivery & Cloud Collaboration, CEO and Founder of Focus At Will Labs, a streaming company that distributes productivity-enhancing music. Will Henshall on Facebook focusatwill Website Make sure to check out Season 1 of my new TV-series Your Mix…
A very common scenario for an audio engineer is to be working as part of a team or company. This could be a collective of songwriters and music producers, the audio group of a bigger company with multiple businesses (from game development to news podcasting), a studio producing audio for commercials, a good old classic…
This post is about cause and effect, and why things have to be done in the right order. I’m receiving a lot of e-mails from people who ask me to review and comment on their mixes, many even offer me money to do this as a service. The e-mails go something like „what’s the single…
Less than 12 hours after yesterday’s post, Spotify-CEO Daniel Ek, on the company’s news blog, posted his reaction to the various accusations the company is hitting hard.. From Taylor Swift, who pulled all her music from Spotify, and consequently scored the ONLY platinum album in the US this year, to music manager/consultant Jack Ponti, whose…
I am going to explain this without vitriol or bias, just facts. This is the most important post I have ever written. Musicians usually don’t have a background in finance, many others in the music business don’t either. In any career that takes extreme focus, like music, or even physicians, you just don’t have time…
In „The magic of the first listen“, I spoke about the massive advantage a hired mix engineer has, compared to the situation of a producer mixing his own song. But of course, many of you are producers and songwriters or even artists who write, play, produce and mix your own music from start to finish.…
Whether you like it or not, the current music industry is a hit-driven environment. Album-Sales are down, and the songwriters, producers and engineers who still earn solid money in this job are the ones that attach their name to a huge worldwide hit-record. [wdfb_like_button] Regardless of what genre you’re working in, I firmly believe it’s…
The environment in our jobs is tough, the music industry is on a Titanic-course. All the more, the most critical skill in our jobs is dealing with clients and their feedback. When you have paying clients, you obviously want to keep them. In addition to all the nerdy audio chapters, this is a major part…
